Category: Business Studies Class 12

Sales promotion

Sales promotion is the method of promotion in which incentives are given to the potential buyers so that they make an immediate purchase and become

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Personal selling

Personal selling: From the name we can understand that personal selling is a personal form of communication and a tool of promotion in which the

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Channels of Distribution

Channels of distribution: Physical distribution means the transfer of goods and making it available at the right place in the right quantity and to the

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Labelling

Labelling is an important element of product mix. Labelling means attaching a piece of paper, or a printed material or an unprinted one to display

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Branding

Branding is one of the most important elements of product mix. It is an important decision regarding the sale of the product under generic name

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Marketing mix

Marketing mix is a term which is used for the combination of variables which helps the firm in creating a market offering and helps in

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